OK Chain Stores | “OK Friday” campaign

Guerrilla teaser of “Be OK” campaign; Ordered by OK chain stores. This advertising teaser was made in the form of a flash mob, on the occasion of the anniversary of the establishment of OKCS. The idea of the campaign was also named “OK Friday” based on the proximity of this occasion to Black Friday. Writing, production and direction were done jointly. Produced in: Virgool Creative Agency

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